Lead → Enquiry
48.6%
Conversion Analytics
Track your lead-to-order journey, conversion rates and sales funnel performance.
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Enquiry → Quote
66.0%
Quote → Order
34.8%
Lead → Order
11.2%
Conversion Trend
Monthly conversion performance across key sales stages
Overall
Lead → Enquiry
Enquiry → Quote
Quote → Order
Sales Funnel
Current period volume
Leads
860
Qualified
592
Enquiries
418
Quotes
276
Orders
96
Completed
90
Conversion Rates
Stage-to-stage conversion efficiency
Lead → Qualified Lead
68.8%
+4.2%
Qualified Lead → Enquiry
70.6%
+2.8%
Enquiry → Quote
66.0%
+4.4%
Quote → Order
34.8%
+5.1%
Order → Completed
93.8%
+1.8%
Stage Performance
Volume and efficiency by funnel stage
Leads
860
+12.4% volume
Qualified
592
68.8% qualified
Enquiries
418
70.6% progression
Quotes
276
66.0% quote rate
Orders
96
34.8% win rate
Completed
90
93.8% completion
Conversion by Lead Source
Compare which acquisition sources produce the best customers and orders
| Source | Leads | Qualified | Enquiries | Quotes | Orders | Lead → Order | Status |
|---|---|---|---|---|---|---|---|
| Website | 280 | 202 | 146 | 98 | 39 | 13.9% | Strong |
| Direct | 214 | 164 | 121 | 82 | 32 | 15.0% | Best |
| Referral | 156 | 119 | 86 | 56 | 16 | 10.3% | Good |
| Campaign | 128 | 72 | 48 | 29 | 7 | 5.5% | Improve |
| Marketplace | 82 | 35 | 17 | 11 | 2 | 2.4% | Low |
Team Conversion Performance
Compare conversion efficiency across sales and service teams
| Team | Leads | Enquiries | Quotes | Orders | Avg Response | Conversion | Performance |
|---|---|---|---|---|---|---|---|
| SA Sales Desk A | 214 | 132 | 82 | 31 | 31m | 37.8% | |
| SB Sales Desk B | 186 | 118 | 71 | 26 | 42m | 36.6% | |
| AT Account Team | 154 | 96 | 63 | 22 | 55m | 34.9% | |
| SV Service Team | 96 | 72 | 38 | 17 | 1h 18m | 44.7% |
Conversion Insights
Recommended areas based on your current funnel performance
Direct leads are converting best
Direct leads currently generate approximately 15.0% lead-to-order conversion.
Consider increasing follow-up capacity for this source.
Quote conversion is improving
Quote-to-order conversion has improved by 5.1% compared with the previous period.
Campaign leads need qualification
Campaign traffic has a lower lead-to-order rate. Review targeting and qualification
rules before increasing campaign spend.
Follow-up speed can increase conversion
Faster responses during the first enquiry and quote stages can help reduce funnel
drop-off.
Analytics
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